Re-pitch yourHealth Marketing
SPRIM HEALTHCARE is the SPRIM HEALTH GROUP brand focused on providing end-to-end marketing services to companies that develop and market health-related products and services: the pharmaceutical industry, consumer healthcare, medical technology, digital healthcare solutions and medical nutrition. We understand the compelling power of science. Our teams boast a unique mix of scientific and marketing expertise, offering a whole new approach to medical and scientific communications.
STRATEGY & INNOVATION
STRATEGY & INNOVATION
Innovation and strategy are at the core of SPRIM’s expertise.
We scout trends, explore competitive landscapes, business models, investigate and valorize established and emerging technologies to help define wining business and portfolio strategies.
STRATEGIC OPPORTUNITY SPACE IDENTIFICATION
In order to identify relevant strategic opportunity spaces, we use a multi-touch point methodology to explore:
• Consumer trends
• HCP insights
• Scientific data
• Technological trends and breakthrough
• Market dynamics
• Regulatory frameworks…
BUSINESS CONCEPTS
GENERATION
We create business concepts
• Based on robust science
• Appealing to consumers
• Credible for HCPs
• And actionable on the markets
WINNING EXECUTION
We execute concepts by turning them into product and business models, delivering formulation recommendation to R&D teams and drafting activation and communication plans towards consumers and Healthcare professionals.
MEDICAL EXCELLENCE
SCIENTIFIC ADVISORY
We develop scientific strategies for companies, brands, products and categories to fuel innovation, scientific positioning, research or clinical plans. We assess the robustness of the existing data, the gaps in terms of data versus existing and future competition. We then develop and execute scientific strategies including innovation, clinical, RWE, KOL engagement or publication plans.
TECHNOLOGY SCOUTING AND LANDSCAPING
We dive into ecosystems of start-ups, scale-ups and universities to find partners that deliver technological solutions related to challenges of our clients. We assess them and connect them to our clients to find breakthrough solutions and develop successful partnerships.
MEDICAL AFFAIRS, KOL & ADVISORY BOARD MANAGEMENT
We craft medical affairs strategies to foster companies and brands’ credibility among health experts. From mapping of KOLs, set-up of boards, on-boarding of relevant stakeholders to the development of engagement strategies with health care professionals to foster product or category recommendations.
CLAIMS & REGULATORY
We assess regulatory environment for new product, new ingredients. We set-up regulatory surveillance to anticipate potential risk or product reformulation. We support also on crafting regulatory dossiers to sustain new of defend existing claims.
MEDICAL EXCELLENCE
MARKETING IMPACT
MARKETING IMPACT
Connecting with healthcare professionals is the secret to success. And we are experts in getting to know them and their needs, so that we can define and implement value-add strategies.
MEDICAL MARKETING STRATEGY & CONTENT
Our medical marketing experts understand the needs and drivers of the different HCP targets. We map, identify relevant touchpoints, deep dive to identify products’ recommendation triggers. From HCP to health influencers to patients and consumers, we develop communication tools (both off-line and digital) to deliver impactful and credible messages to the targeted audiences.
MULTICHANNEL STRATEGY & EXECUTION
We develop multichannel strategies to establish and maintain contact with healthcare professionals. We deep-dive into understanding target audiences, exploring their circles of influences, mapping and ranking their sources of information. We then translate product positioning into relevant, qualitative and attractive content that we communicate across the selected touchpoints.
SCIENTIFIC EVENTS
We are experts in setting up meetings and organising scientific events. From conferences to training sessions. Our teams look after every aspect of your project, from the scientific side of things (sourcing and managing speakers, generating content, etc.) to taking care of the logistics (location, staging etc.).
COMMERCIAL SUCCESS
Products with international reach face a great number of challenges: different regulatory or reimbursement requirements, products at different stages of the product life cycle, varying market climates and competition, and pharmacy business models that change from country to country. This is where we can support with our commercial team, developing he proper portfolio and route-to-market approach.
TRAININGS & MEDICAL EDUCATION
We create tailor-made trainings to keep salesforce up to date on relevant scientific insights, technological tools and how to sell to pharmacists.
COMMERCIALIZATION TOOLS
Digital is the new way to get access to doctors, specialists or pharmacists. We develop e-detailers, train the salesforce to perform during a e-detailing presentation and also develop traditional off-line materials when needed.
We do also develop in pharmacies and in-store activation to increase brand awareness, improve brand experience, generate trial or educate on certain topics or health issues, always seeking for alignment with pharmacists’ recommendation.
DETAILING & REMOTE DETAILING
We provide clients with a full-service package including selection, recruitment and training of sales representatives including a proprietary CRM tool delivering real-time reporting. Through our hub Connext we also deliver remote detailing, telemarketing, sales, customer care, pharmacovigilance and conduct consumer surveys and customized projects.
COMMERCIAL SUCCESS
Key industries / Categories
Health-Benefit area / Therapeutic areas
