Welcome to the age of Food Science

Nutrition, quality, sustainability and well-being are the basis on which Food Science is built. Our expert knowledge in food and nutrition is what sets us apart in designing tailormade marketing and communication projects.

We accompany the food industry (corporates, start-ups, associations and institutions)  throughout the entire life cycle of a product. From innovation to product positioning, from marcomms strategy to content creation and marketing campaigns execution– we help put products with health, wellness or sustainability added value into  the hands of the consumer.

SPRIMFOOD.COM

Strategic vision

DEVELOPING AND OPTIMISING PRODUCTS & PRODUCT RANGES

Our global vision – combining science, nutrition and marketing – allows us to research and identify new trends and detect potential challenges.  This help us co-create, design, reconfigure or reformulate products and services which will unlock brands’ innovation and growth.

DIGITAL TRANSFORMATION & INNOVATION

We use Big Data and Machine Learning together with traditional tools to help define fresh concepts for new product launches. Our Tipi Solutions tool together with our expert teams are able to single out bespoke solutions for each individual company.

STRATEGIC MARKETING

We draw insights via our multi touch-point approach and define the best growth strategy for a brand at both local and global levels. We detect white opportunity spaces and develop route-to-market strategies to enter new countries or new channels.

OPEN & DISRUPTIVE INNOVATION

Through our team of nutritionists and marketeers, we develop and co-develop NPD concepts, optimize existing products and formulate product recipes. We also scout start-ups and scale-up ecosystems to find external partners and potential solution on given technology or ingredient challenges.

Food Science

HEALTH & NUTRITION

We have a unique team of experienced nutritionists, food science and food technology experts who shape Health and Nutrition strategy, generate contents, support NPD projects and detect risks and opportunities in health and nutrition.

REGULATORY ADVISORY

We offer regulatory Strategy, supporting the preparation and submission of Nutritional Claims, Novel Foods, Health Claims dossiers. We also provide Real-time Assistance for LabellingVia our platform Way:Q.  We provide our clients with the correct labelling in real time, ensuring accuracy in terms of the marketing content, ingredient listings, nutritional information and allergen statements.

FOOD SAFETY

Our team of food safety experts, together with our proprietary monitoring and detection systems, allows us to identify, manage and get ahead of any food safety issues, address them and recommend science-based response for issue management.

FOOD TECH

Our research and food technology experts use the latest research and intelligence in science and technology to identify food technology solutions best-suited for innovation challenges. We detect trends that small and big food manufacturers, retail or food service companies, should take into account when developing new strategies.

FoodScience

Marketing & Communication

DESIGNING STRATEGIES & CAMPAIGNS

We develop winning strategic territories for Food brands in the Health and Wellness space. From Strategy definition to Local execution.

BUILDING CONTENTS – STORY-TELLING

We design credible Health and Wellness content architecture. We work on Nutrition-Based Storytelling. We build Interactive & Integrative Content based Experiences. Thanks to our multi-disciplinary multi-cultural teams we manage the production of Food Content for any global or local market.

MULTICHANNEL ENGAGEMENT & COMMUNICATION

We develop multichannel strategies to establish and maintain contact with healthcare professionals. We deep-dive into understanding target audiences, exploring their circles of influences, mapping and ranking their sources of information. We then translate product positioning into relevant, qualitative and attractive content that we communicate across the selected touchpoints.

DIGITAL & INFLUENCER MARKETING

We deploy and activate Social Media Networks fuelled by credible and engaging content. We generate positive opinion trends and Influencers Marketing Campaigns to generate awareness and credibility among the targeted audience by leveraging the health and wellness assets we build for our clients.